It All Starts With A Blog

Web logs, or blogs as people have fondly referred to them in recent years, were originally designed for social purposes. People used it as online diaries where they could post their thoughts, the events of their days, their secret desires and the likes. But blogs possessed some very special qualities that internet marketers found hard to dismiss.

* Blogs figure prominently in search engine results. The first few pages of some queries would yield many blogs occupying premium spots.
* Blogs are basically free web publishing tools. A little tweaking and it could become a website of its own.
* Blogs are easy to update. Just press EDIT or PUBLISH and you’d have new content in a flash. No need to change the source code. The system will easily take care of that.
* Blogs have their own communities. Bloggers often link with one another. This is a level of connectivity that is pretty hard to come by in other mediums.

Hence, online businessmen started using blogs for marketing purposes.